Throughout the Old Testament, Israel is repeatedly tempted to worship the Baals associated with surrounding Canaanite religion. Baal worship becomes especially prominent during the reign of
Ahab and Jezebel, when
Elijah confronts Baal's prophets on Mount Carmel. The biblical writers consistently present worship of Baal as idolatry and covenant unfaithfulness. The word can function as a title meaning 'lord' or 'master' and appears in several compound place and personal names, so not every occurrence has exactly the same referent.